Business Analyst
Deliverable:
CRM Selection & Implementation Plan
Early-Mid Career
60 Minutes
SKILLS COVERED
RELEVANT ROLES
About This Test
Scenario
The scenario presented to the candidate is set in a company experiencing rapid growth. This growth has spotlighted the inefficiencies in the sales management process, where spreadsheets are used to track leads and manage the sales pipeline. The CEO wants to urgently transition to a Customer Relationship Management (CRM) system that can better support the sales team's needs and processes.
Candidate Task:
Analysis of CRM Options: The candidate is given pricing sheets and feature lists for three different CRM systems: Alpha, Beta, and Gamma. They are tasked with evaluating these systems based on a list of company requirements including affordability, scalability, ease of use, and integration capabilities
Recommendation: Based on the analysis, the candidate must recommend the CRM they believe is most suited to the company's current and future requirements and explain the justification for their recommendation.
Actionable Insights: The candidate is also asked to identify any open questions or critical considerations that may have been overlooked in the initial requirements and suggest the next steps to efficiently move the CRM implementation project forward.
Why We Chose It
This task closely mirrors the real-world challenges faced in a high growth business environment, where decisions must be made rapidly and often with limited information.
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Each test comes with reference material (ex. a dataset, financial statement, report etc) which candidates use to complete their task.
Reference material is fully customized to match your industry, company size, and business context.
Scoring
Each work sample submission is scored using a detailed skills-based rubric.
What You'll Learn About Candidates
We expect a good candidate to be able to answer questions like:
Can I score these options quantitatively?
Does my scoring system overlook any important considerations? If so, what are these?
What are the pros and cons of the option that appears to be the best? Are any of the cons deal-breakers in using this option?
What information do I need to present to enable the CEO to make a swift decision based on my recommendation?
What additional information would help move this project forward?